Esports Charts has entered into a partnership agreement with Play Magnus Group to track the online viewership of the Meltwater Champions Chess Tour.
With this partnership, Esports Charts will provide regular viewership reports on each of the 10 tournaments of the Meltwater Champions Chess Tour. The reports will include statistics enabling Play Magnus Group to better understand its audience (demographics, geo, etc.) as well as see the viewership popularity throughout events and clarify the prime times for partnership activations.
Artyom Odintsov, the CEO of Esports Charts commented:
“A few years ago we witnessed a surge of chess players start streaming. As a result, the chess category is now broadly streamed on Twitch, Youtube, and other platforms covering official competitions as well. We are proud to be a part of this transformation and deliver powerful insights to Play Magnus Group proving its leading position and significance in the industry with solid numbers.”
2020 was a memorable year for Play Magnus Group with the launch of professional online chess, with the Magnus Carlsen Chess Tour and the Meltwater Champions Chess Tour. According to our data, the MCCT Final and the first tournament of the Meltwater Champions Chess Tour, the Skilling Open, are 2 of the top 3 most popular chess events (in recent history) by peak viewers, the other being the 2018 World Chess Championship.
Arkus Fredriksson, Chief Strategy Officer at Play Magnus Group said:
“We were thrilled to have millions of fans watching the Magnus Carlsen Chess Tour this Summer, and thanks to Esports Charts we know the Meltwater Champions Chess Tour has already surpassed some of our key viewership records. We are looking forward to further collaborating with Esports Charts to track the exciting growth of chess and the Meltwater Champions Chess Tour across online streaming platforms.“
About Play Magnus Group
Play Magnus Group is a global leader in the chess industry focused on providing premier digital experiences for millions of chess players and students. The company offers e-learning and entertainment services via its market leading brands: chess24, Chessable, iChess, CoChess, the Play Magnus App Suite, and the Meltwater Champions Chess Tour. The Group’s mission is to grow chess to make the world a smarter place by encouraging more people to play, watch, study, and earn a living from chess. / https://playmagnusgroup.com/
About Meltwater Champions Chess Tour
The Meltwater Champions Chess Tour will, for the first time in history, determine the world’s best chess player over a full competitive season of online chess. Starting from November 2020, the Meltwater Champions Chess Tour features monthly tournaments culminating in a final tournament in September 2021. / https://championschesstour.com
