Tournaments , Mobile esports

Viewership stats of PMCO 2021 - More Content, Fewer Viewers

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Viewership stats of PMCO 2021 - More Content, Fewer Viewers

PUBG Mobile Club Open 2021 Spring Split is almost over. The games in the last region, which includes Hong Kong, Macau and Taiwan, will end on March 31. As it turned out, according to viewership statistics, all regions showed worse results than during PMCO 2020 Fall Split.

PUBG Mobile lost its main region...

India was the top 1 region for PUBG Mobile, but now PMCO matches are not taking place, because in September 2020 the game was blocked in the country, and it is not yet known when it will return to the market. In comparison, during the Fall Split 2020, the region reached 987K hours watched and 87K peak viewers, and this was the best result of the series. India's absence had a big impact on overall viewership statistics for PMCO 2021.

... but the geography of PUBG Mobile continues to expand

Having lost India, publishers turned their attention to new regions. In particular, certain leagues have appeared in Africa, Bangladesh, France, Indonesia, Mexico, the United Kingdom, Thailand, the United Arab Emirates, and Malaysia/Singapore and Nepal. The latter showed the best results.

Viewership stats of PMCO 2021 — everything has its reason

In Spring Split, the CIS lost a lot of viewers, as popular teams, including Konina Power, Natus Vincere and Unique, did not participate in the tournament, because they already got their places in PMPL. As a result, HW of the region decreased by 70%, and PV declined by 10K. But there's an explanation. The point is that PMCO is a qualification for the PMPL professional league. In the fall split, some regions  had only PMCO, but with the participation of PRO teams. 

In 2021 the situation has changed. As ab example, CIS received its PMPL competition for professional rosters and PMCO as a qualification, so there were no top rosters at the latter, since they will be in the PMPL, which is why there was a drop in viewers. At the same time, the amount of content has doubled, and the teams were simply divided by its skill.

PMCO 2021 — how Hours Watched have changed due to the appearance of PMPL in the regions

At the moment, the best dynamics is shown by the Turkish region75K hours watched. The leader of PMCO 2021 in terms of HW was Nepal — 209K.

PMCO 2021 Spring Indonesia leads in peak viewers with 38K people. Malaysia/Singapore, which took 32K, is in second place, Nepal with 17K viewers is in third place.

In general, not only the main regions' figures have worsened because of PMPL's appearance, but also the Wildcard, where teams compete for the right to enter the main regional leagues, was not very successful in terms of viewership stats. For example, hours watched of PMCO 2021 Spring Wildcard decreased by 69%. Similarly, the indicators of Southeast Asia fell by 10%.

The next stage in PUBG Mobile esports season will be PUBG Mobile Pro League. In some regions, battles will be held for the first time, such as in North America. Vietnam is the first region where the tournaments will take place, and they will begin on March 15.

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