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Chess & Esports: Viewership success?

Chess & Esports: Viewership success?

"Chess is the art of analysis”.

Mikhail Botvinnik

With the quarantine implementation, all LAN-events have been canceled, including chess. The sport had to continue its development and therefore a lot of online chess tournaments with worldwide-famous players were organized.  

For the last months, many streamers were playing chess, including xQc, NymN, and Forsen. Grandmaster Hikaru Nakamura lured them to this sport, and this led to a chess tournament for streamers - Chess.com Pogchamps.

That's why this July tournament became the most popular in today’s compilation. Chess.com Pogchamps is leading both by Peak Viewers and Hours Watched - 4,9M.

xQc, Yassuo, Ludwig, and other popular streamers fought with each other. The unique feature of the event was that such stars of the chess world as Hikaru Nakamura, Alexandra Botez, and Danny Rensch commented on the matches and also gave chess lessons to the tournament participants.

Official broadcast became the most popular and it has collected 87K viewers at the peak. xQc is in second position with the result of 69K viewers.

German streamer Papaplatte also distinguished himself and attracted 42K German-speaking spectators to the tournament.

The battle of moistCriTiKaL against Silker became the most admired. It gathered 166K spectators at its peak. And moistCriTiKaL itself brought 50K viewers with him.

Thanks to this tournament Nakamura gathered his audience, as he commented on the broadcasts and games of famous streamers. If previously he collected an average of 2-3K people on his broadcasts, now this number reached 30K.

The tournament by world champion Magnus Carlsen Invitational was one of the few chess tournaments of such a high level. 8 top chess players: Fabiano Caruana, Ding Liren, Firouzja Alireza, Anish Giri, Hikaru Nakamura, Ian Nepomniachtchi, Maxime Vachier-Lagrave and Magnus himself competed in rapid chess.

The first stage of the tournament consisted of 4 mini-matches, while the second stage consisted of knockout tournaments by the Olympic system.

Also, this chess tournament had the highest prize pool in the history of this discipline - $250,000. The event was broadcast in 9 languages. During the tournament, the organizers made the Magnus Trainer app free.

Apart from that, organizers provided additional content between the streams. The official English broadcast on Twitch collected almost 35K viewers at peak. But YouTube is leading by platforms - 65K spectators at peak.

Grandmaster Sergey Shipov made a crucial impact on Russian broadcasts. He commented on the tournament on his YouTube channel and collected 9,7K viewers at the peak.

The most popular match is the battle between Magnus Carlsen and Hikaru Nakamura in the Grand Final - 115K Peak Viewers.

The second tournament of Magnus Carlsen Tour is Lindores Abbey Rapid Challenge.

12 participants have fought with each other for $150,000, and the system was mixed. Apart from Magnus Carlsen, there were representatives of China, the USA, Russia, Armenia, and Poland.

The confrontation of Nakamura and Carlsen again attracted all the viewers - 125K viewers at the peak. But the winner was Daniil Dubov. His first meeting with Nakamura in the final ended in a draw, and the decisive match ended with a score of 3-2. In addition to the money prize, Daniil got a direct invite to the finals of the tour.

As for statistics, Nakamura was able to outrun the official broadcast. He gathered 46K spectators at the peak of his broadcast. Forsen has also streamed the tournament and collected 22K on his broadcast.

At this tournament, most of the audience was Russian-speaking - 14K viewers. Sergey Shipov helped this result again with his broadcast on YouTube.

The last rapid chess tournament before the final of the tour was Chessable Masters.

Chinese broadcast became the most popular because Chinese Grandmaster Ding Liren participated in the event. That’s why 80K viewers watched the Huya broadcast at the peak.

Then comes Hikaru Nakamura again with the result of 29K Peak Viewers. The situation in the finals was interesting. And this is all about Magnus Carlsen and the Dutch champion Anish Giri.

The first match between them ended with a win for Carlsen, and the next 3 ended in a draw.

There will be two more events in terms of Magnus Carlsen's chess tour: Legends of Chess and the Grand Final, which will take place from August 9 to 20.

Do you usually watch chess broadcasts? Share your opinion on our social networks.

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