Twitch분석

The impact of Queen's Gambit on Twitch сhess viewership

share icon
Share:
The impact of Queen's Gambit on Twitch сhess viewership

Chess isn’t always competitive. Chess can also be… beautiful. It was the board I noticed first. It’s an entire world of just 64 squares. I feel safe in it. I can control it. I can dominate it. And it’s predictable, so if I get hurt, I only have myself to blame. - Beth Harmon.

Queen’s Gambit is a new series from Netflix. It covers the story of Beth Harmon, an orphan who was able to reach the peak of her chess career, despite society’s judgmentalism and having all kinds of addictions.

The series was appreciated by the well-known chess players, especially due to the degree of precision the creators filmed the chess games with.


The project clearly revived people's interest in the game of chess in general (for example, America saw a 250% growth of requests for buying chess). Additionally, a novel of the same name (that served as a basis for the series) only became a bestseller now, 37 years after its publication. Such a chess boom could well impact Twitch, which is something we’ll be checking today.

There’s a certain caveat to the process: the pandemic caused chess to completely move online. We’ve seen a tour from the world chess champion - Magnus Carlsen Invitational, while such grandmasters as Hikaru Nakamura became full-fledged streamers and found their audience on the platform.

More about chess: Viewership statistics of Magnus Carlsen Chess Tour

Chess and Esports: Complete success?

The scope of data analyzed is from September to early December. Before the release of the series, October was the category’s most successful month, with the category reaching a total of 1.1 million hours watched and 50 thousand peak viewers on Twitch. The number of viewers has increased thanks to the two rapid chess tournaments held during this period.

The series was released on October 23rd and since then the statistics shown by chess have only continued to grow. Comparing September and October shows, we can see that the Queen’s Gambit caused the hours watched increased by 46%, while the peak viewers increased by 29%. More channels began to stream chess, with the number of unique viewers reaching 1,8 million (which is a 122% increase). The growth of discipline remains present even when excluding the results of popular tournaments from the calculations.

The indicators peaked at the end of November, which is when the category reached 2,9 million hours watched and 92 thousand peak viewers, with only 1 million unique viewers visiting December chess broadcasts at least once.

Who is most favored by the viewers?

Grandmaster Hikaru Nakamura became the most popular chess streamer in November-December with 1,2 million hours watched. The second spot belongs to the official chess channel.

International Master Levy “GothamChess” Rozman entered the top 3 with 502 thousand hours watched. Although the top consists mainly of English-language channels, the Grandmaster BlitzStream took a hold of the 5th spot in the top with 222 thousand hours watched.

Grandmaster Daniel Naroditsky got the 7th spot with 139 thousand hours watched. Daniel streams mostly in Russian, but he also gave chess lessons to Moistcr1tical and reviewed games of xQc.

As for the female players, the top features Grandmaster Anna Rudolph and FIDE Master Alexandra Botez. Alexandra also managed to enter the top-5 most-watched female streamers on Twitch in Q3 2020.

Queen’s Gambit has clearly attracted new viewers to the platform but was not the only cause of improvement of the results. While the pandemic makes the live tournaments impossible, the pro players and streamers are now fighting online.

Want to know all about esports tournaments and streaming events? Consider buying our Esports Charts PRO subscription and enter our Christmas giveaway!

share icon
Share:
Detailed Esports data at your fingertips
PRO subscription Pro-icon View all products

Similar news

Most Popular BLAST Series Casters in 2020

Most Popular BLAST Series Casters in 2020

토너먼트 통계, Twitch분석

CIS esports and streaming analysis in 2020

CIS esports and streaming analysis in 2020

토너먼트 통계, Twitch분석

Most popular esports communities on Twitch in February

Most popular esports communities on Twitch in February

Twitch분석

Is chess an esports?

Is chess an esports?

토너먼트 통계, Twitch분석

Twitch 2020 in numbers

Twitch 2020 in numbers

Twitch분석, 공지사항

The most popular tournaments of December 2020 – a mobile esports breakthrough at the end of the year

The most popular tournaments of December 2020 – a mobile esports breakthrough at the end of the year

월간리프트, Twitch분석

Twitch Rivals Among Us: Spain takes the lead

Twitch Rivals Among Us: Spain takes the lead

토너먼트 통계, Twitch분석

Fortnite Galactus Event: Viewership stats

Fortnite Galactus Event: Viewership stats

Twitch분석

The Game Awards: Official winners

The Game Awards: Official winners

Twitch분석

지원되지 않는 브라우저입니다.

오래된 브라우저의 경우 동작이 느리거나 Esports Charts의 모든 콘텐츠를 사용할 수 없을 수도 있습니다. 저희가 제공하는 모든 서비스를 받기 위해 진원된 브라우저의 사용을 권장합니다.