Honor of Kings Invitational Midseason 2024 reached over 480,000 Peak Viewers
The Honor of Kings Invitational Midseason 2024, part of the ongoing Esports World Cup, was held from July 30 to August 4 at the Boulevard Riyadh City. It broke viewership records, continuing the game's march toward becoming a more globally inclusive offering, which included a worldwide release earlier this year.
One major point of note was that Facebook ended as the event's most preferred live-streaming service thanks to its prevalence in the Asian market, especially in the Southeast region. The organizers also heavily promoted the broadcasts of games on the platform, meaning more interest from its users to see what all the fuss was about. Several influencers were also brought in to cover the action at the venue, including a few who played the exhibition showmatch, helping push the tournament heavily on social media and other forums.
Further expanding on the point about the game's recent global outlook, the KIM 2024 saw English emerge as the most popular language and finish among the three most watched ones. This was mostly made possible thanks to the global release and the subsequent ease of access to the matches via the in-game player for Western audiences, which bodes well for future competitions and their audience reach.
The Honor of Kings Invitational Midseason 2024 pitted the 12 best teams from the first half of 2024 against each other for a prize pool of $3 million. It also featured the debut of the KPL Dream Team, a special All-Star team that acted as the sole representative for China and its top championship, the King Pro League, in Saudi Arabia.
The two best teams contested this EWC 2024 tournament's Grand Final, as KPL Dream Team took on Malaysia's LGD Gaming MY in a clash of two unbeaten sides. However, the reigning HoK Invitational 2024 Season 2 winner was no match for its Chinese opponent, going down 0:3.
The champion, whose dominant run saw it not only go unbeaten but also not lose a single game, took home a million dollars. The losing finalist pocketed $500,000 for its exertions and sealed a spot in the Honor of Kings Championship 2024, the world championship for the combined 2024 Honor of Kings and Arena of Valor seasons.
The Honor of Kings Invitational Midseason 2024 registered 481.2K Peak Viewers during the showmatch between Team Honor and Team Kings, with Facebook contributing a massive 71.2%. This clash of two sides consisting of famous pro players and influencers from around the world reiterated the advantages of bringing in content creators for a few exhibition rounds between the main matches can help attract a healthier crowd online and in the arena.
The most popular competitive match from this event was the Playoffs Semifinals between KPL Dream Team and All Gamers.HK. The former ran out 3:0 winners to continue its march toward eventual glory, leaving the vanquished Hong Kong side to lick its wounds despite becoming richer by $250,000.
This HoK tournament also attracted 2.4M Hours Watched and 92.3K Average Viewers over an airtime of 27 hours. Such high numbers were mainly due to the two most popular sides, whose identity will not surprise many, and the showmatch that ended up as a massive attraction thanks to the participation of online stars and pro players like Alyssa (Indonesian TikToker), Charess (Filipino cosplayer and influencer), KPL.Cat, and KPL.Qing.
These influencers were also free to be approached by fans in attendance as they hosted interactive activities at their booths. This added an extra element of entertainment to proceedings, with the likes of DEANKT, ICE ICE, B3shr, and LeOniDeS also present to cover matches and interact with spectators online and at the venue.
Thanks to the inclusion of Western teams and broadcasts, the Honor of Kings Invitational Midseason 2024 has by far become the most successful competition in the game's esports history. It beat the previous record holder, the Honor of Kings Invitational 2024 Season 2 by a significant 99.5% in terms of PV while raising the bar when it comes to HW by a little over 32%. There were also game activities held during the matches for viewers to win rewards, including the exclusive Allain EWC skin.
It also finished among the five most popular competitions at the EWC 2024, a list led by the EWC X MLBB Mid Season Cup 2024. Interestingly, the three mobile esports representatives take up half of the top six places on this leaderboard, ahead of renowned disciplines like Dota 2 and Apex Legends, reinforcing their value to the global competitive ecosystem.
After the game decided to invest over $15 million in the ongoing competitive season to shine a spotlight on the entire ecosystem, the five most successful events in Honor of King's history by peak concurrent viewership have come in 2024. Audiences continue to gather in large numbers to witness the action in a game that was for so long only available to the Chinese market.
There was also the excitement generated by the announcement of the Honor of Kings Championship 2024 which will be held in Indonesia in October. Also serving as the pinnacle of the Honor of Kings Global Invitational Series, it will feature the 16 best teams globally and carry a prize pool of $1 million.
With yet another international tournament proving a success for the game after its global release, Honor of Kings will head not its final and most important event, the world championship, with lots to look forward to. It is arguably the biggest global championship in the game ever, thanks to the joint venture with Arena of Valor, so there's a good chance more viewership records will be broken in Indonesia.
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