Inside Caedrel’s audience: Who watched the 2025 LoL World Championship?

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Throughout Worlds 2025, the most popular esports event of the year, British co-streamer Marc “Caedrel” Lamont was one of the most popular broadcasting options for English-speaking LoL esports fans. Powered by a new update, we can analyze in-depth demographic statistics for Caedrel’s viewership, providing a peek into the people behind the numbers. 

Thanks to the newest update on our sister-site Streams Charts, understanding livestreaming audiences is easier than ever before with our Audience Geo and Demographics add-on. This can be used by brands and agencies to analyze the demographics of a creator to potentially collaborate with — or indeed the viewership of an esports event. Brands can dive into the viewership of an event’s official channels as well as known co-streamers to develop a stronger understanding of a collaboration’s potential reach.

All audience data for Twitch channels on Streams Charts is carefully verified and vetted for reliability. Metrics are compared against standardized taxonomies, past viewer behavior patterns and platform trends, to ensure users can trust what they see. Results are also compared to channel peers to contextualize data and put the numbers into reality.

As this add-on continues to operate and our dataset grows, accuracy will only continue to improve. Visit the Streams Charts Pricing page for more information on the new Audience Geo and Demographics add-on, and other add-ons and subscription options for access to our thorough databases. 

Caedrel’s viewership demographics show a wide range of influence, spanning the globe from strongholds in countries which speak English natively to international fans across Europe, the Americas, and more. The British creator naturally enjoyed strong support from his fellow countrymen in the United Kingdom (35%), who together with fans from the United States (30%) made up a majority of Caedrel’s viewership. 

However, some may underestimate the international pull of the British co-streamer, which calls in viewers even from countries like Brazil (4%), which boast their own famed co-streamers. Throughout Worlds 2025, Caedrel appealed to a wide variety of League of Legends fans from Germany (6%), Canada (6%), and many more; ultimately, he solidified himself as the top English-language stream for the entire tournament by watch time, the standard for many fans.

With viewers from countries with high spending power, and a young audience of Students (30%), Caedrel — and LoL esports viewership — is a prime target for countless brands with a focus in the digital sector. His viewership also included many White collar (20%) and STEM / IT (15%) workers, demographics which can offer high conversion rates for potential sponsors. 

In the big picture, the viewership for LoL esports is diverse and presents opportunities for sponsors in various sectors. Even in gender, where esports have long been held a male-dominated sphere, the share of Female viewers (15%) may be higher than some expect. Male viewers (83%) unexpectedly represent the largest share of the gender distribution, and the interests of these viewers largely focus on gaming, or digitally-native entertainment. 

Esports (70%) and Video games (40%) unexpectedly are the top-represented overlapping interests for viewers here — meaning these viewers participated in broadcasts under the named categories — leading far ahead of other interests. On the other hand, Caedrel’s community hosted pockets of viewers with nicher interests, such as Gym & Fitness (4%), Anime & Comics (3%), and Music & Art (4%), the latter of which is likely bolstered by Lol esports’ history of musical ceremonies for their world championships.

While the viewership for LoL esports was unexpectedly focused on gaming, computers, and digital content like Streaming influencers (12%), the nicher communities within are all unique opportunities for sponsors. Not only could these passionate esports fans be an unexpected boost to a wider marketing campaign, but also the singular focus of a timely integration with an esports event. 

Some of the most crucial information for brands or agencies vetting potential sponsorship opportunities is the spending power of the viewers behind creators and esports events. While audience location and occupation can be helpful for calculating the potential of an audience, direct audience income range statistics provide an immediate overview of a viewership. In the case of Caedrel and Worlds 2025, the $20K-$29.9K income bracket (25%) was the largest among viewers.

Considering the outliers, 1% of Caedrel’s audience earn over $150K per year, while the majority of his viewers lie in the $20-50K income bracket. This data corresponds with the audience age range, which shows a young audience in their early 20s, still in the early steps of their careers, as well as the fact that 30% of Caedrel’s viewers are currently students. 

The data behind Caedrel’s Worlds 2025 audience demonstrates just how powerful demographic insights can be when evaluating creators and esports events. From geographic reach to occupation, income, and interests, each layer of analysis helps brands understand not only how many people are watching, but who they are.

With the new Audience Geo and Demographics add-on from Streams Charts, this level of audience understanding is now available to anyone in the industry. With verified, contextualized insights that go far beyond surface-level metrics, freely identify the ideal co-streamer for your next campaign, analyze esports audiences, or benchmark your own reach.