CBLOL Split 1 2024 set new league records for Hours Watched and Peak Viewers

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On April 20th, the final matches of CBLOL Split 1 2024 concluded, marking a significant milestone in the league's history. The broadcasts of Brazil's League of Legends league garnered nearly 460K Peak Viewers, marking it the most successful turnout ever witnessed by CBLOL. This achievement was attributed to the community casting efforts and streams by Baiano.

In recent years, the Brazilian league has faced criticism for lacking excitement, and CBLOL Split 1 2024 only served to reinforce this notion. For the fourth consecutive split, the season's grand finals featured a showdown between LOUD and paiN Gaming, with LOUD emerging victorious once again. This derby has long been a classic fixture for the region, consistently drawing in a large audience. After all, LOUD and paiN Gaming are among the most renowned esports organizations in the country.

From a viewership standpoint, CBLOL Split 1 2024 emerged as one of the most successful seasons in the Brazilian league's history. Matches garnered 24.9 million HW, while peak viewership during broadcasts reached 459.8K viewers — both of which are record-setting milestones for CBLOL. In terms of average viewership during broadcasts, CBLOL Split 1 2024 secured the second-highest result, narrowly trailing behind only CBLOL 2020 Split 2.

The grand finals showdown between LOUD and paiN Gaming emerged as the most popular match of CBLOL Split 1 2024. Following closely behind was the match between the same teams in the upper bracket finals of the playoffs. Notably, LOUD and paiN Gaming significantly outpaced other teams in terms of average viewership for their matches.

Most popular CBLOL Splits by Peak Viewers

CBLOL Split 1 2024 showcased such impressive viewership numbers primarily due to the introduction of community casting. Starting in 2024, Riot Games allowed third-party streamers to cover CBLOL matches, significantly expanding the league's audience reach.

Last year, CBLOL matches were only broadcasted on three official channels. This year, CBLOL Split 1 2024 games were streamed on over 35 unique channels. The most popular community caster for the league was Brazilian streamer Baiano — his Twitch channel attracted over 116K PV, ranking second among all league channels in this metric. It's worth noting that Baiano's channels boasted the highest average viewership numbers among all league broadcasts. Among other content creators covering CBLOL Split 1 2024 matches were former professional player brTT, as well as streamers gabepeixe, coreano, and jukes.

As for the dynamics of official broadcasts, they experienced a decline in viewership following the emergence of community casters. However, the audience loss wasn't uniform: while the official YouTube channel saw a decrease of around 17.7% in peak viewership, the official Twitch channel suffered a loss of over 63%. A significant portion of these viewers migrated to Baiano and other streamers.

LOUD will represent Brazil at the Mid-Season Invitational 2024, scheduled from May 1st to May 19th in the Chinese city of Chengdu. Fans can follow the event's progress on the live coverage page.