Jersey Media Value Estimator
Actual visibility varies with camera angle, zoom, and framing
FAQ
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How we weigh jersey locations?
Primary (Chest/Center): This is the "Hero" placement. It commands the highest visibility and is most frequently captured in close-ups, winner interviews, and social media stills. Secondary (Shoulder/Sleeve): Offers high-frequency visibility but is often subject to camera angles or partial obscuration during movement. Tertiary (Collar/Back): Provides supplemental exposure that rounds out brand presence and increases overall "Brand Density" in a broadcast. Note: This tool utilizes global industry benchmarks. For a bespoke, deep-dive audit of your specific assets, contact our strategy team.
Primary (Chest/Center): This is the "Hero" placement. It commands the highest visibility and is most frequently captured in close-ups, winner interviews, and social media stills.
Secondary (Shoulder/Sleeve): Offers high-frequency visibility but is often subject to camera angles or partial obscuration during movement.
Tertiary (Collar/Back): Provides supplemental exposure that rounds out brand presence and increases overall "Brand Density" in a broadcast.
Note: This tool utilizes global industry benchmarks. For a bespoke, deep-dive audit of your specific assets, Contact Our Strategy Team. -
Why Jersey Valuation Matters for Your Brand?
Whether you are a Partnership Manager or an Agency Buyer, understanding Logo Placement ROI is the key to sustainable, data-driven growth. For Teams: Stop relying on "gut feeling" pricing. Use these data-backed estimates to structure your sponsorship tiers (Gold, Silver, Bronze) with logic that brands trust. For Brands: Validate your Brand Exposure across different events. Use this calculator to compare the potential reach of a chest placement on a Tier-2 team versus a sleeve placement on a Tier-1 team to maximize your marketing budget.
Whether you are a Partnership Manager or an Agency Buyer, understanding Logo Placement ROI is the key to sustainable, data-driven growth.
For Teams: Stop relying on "gut feeling" pricing. Use these data-backed estimates to structure your sponsorship tiers (Gold, Silver, Bronze) with logic that brands trust.
For Brands: Validate your Brand Exposure across different events. Use this calculator to compare the potential reach of a chest placement on a Tier-2 team versus a sleeve placement on a Tier-1 team to maximize your marketing budget.
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Logo Valuation Glossary of Terms
Airtime: The total cumulative duration a logo is visible or potentially visible during a live broadcast or video-on-demand (VOD). Average Concurrent Viewers (ACV): A critical metric representing the average number of unique viewers watching a stream at any given moment during the total airtime. Location Weighting: A mathematical multiplier applied to the CPM based on the visual prominence and "eye-tracking heat maps" of specific jersey zones. Estimated Media Value (EMV): A benchmark figure representing what the equivalent exposure would cost if the same reach were purchased through traditional digital advertising auctions.
Airtime: The total cumulative duration a logo is visible or potentially visible during a live broadcast or video-on-demand (VOD).
Average Concurrent Viewers (ACV): A critical metric representing the average number of unique viewers watching a stream at any given moment during the total airtime.
Location Weighting: A mathematical multiplier applied to the CPM based on the visual prominence and "eye-tracking heat maps" of specific jersey zones.
Estimated Media Value (EMV): A benchmark figure representing what the equivalent exposure would cost if the same reach were purchased through traditional digital advertising auctions.