Esports T-Shirt Media Value Calculator
Actual visibility varies with camera angle, zoom, and framing
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FAQ
How much does a logo on an esports team t-shirt cost?
There’s no flat price tag — sponsorship value depends on where the logo sits, how long it stays on screen, and how many people are watching. Front-chest deals on top-tier teams routinely land in the six- and seven-figure range per year, while sleeve and collar slots cost a fraction of that. Plug your numbers into the calculator above to get a defensible baseline for any specific deal.
How do I figure out the value of a logo on esports merch?
The industry standard is Media Value: what the equivalent on-screen exposure would cost if you bought it as digital advertising. We weigh airtime, average concurrent viewers, and the visibility of each placement zone, then apply CPM rates to produce a single number you can use in negotiations or sponsorship decks.
How should I place a sponsor logo on an esports t-shirt?
Front chest, dead center, is the hero zone — it gets the most close-ups, winner-shot photos, and social media stills. Sleeves and shoulders are the natural home for secondary partners. Collar and upper back work for tertiary brands, league marks, or tech partners who only need supplemental exposure.
Where do I put the title sponsor on an esports team t-shirt?
Always front and center on the chest. That’s the placement that lands in stream cameras, photo galleries, post-match interviews, and every team photo. Anything else dilutes the deal — title sponsors are paying for the most visible inch of fabric on the entire kit.
Why is a chest logo worth more than a sleeve logo?
Camera framing. Most esports broadcasts cut to medium shots and close-ups during winner moments, interviews, and player intros — the chest stays in frame, the sleeve usually doesn’t. Our calculator weighs each zone by typical visibility share, so the price difference is built in.
Does this work for jerseys, hoodies, and other team merch too?
Yes. The placement zones — chest, shoulder, sleeve, collar, back — translate one-to-one across t-shirts, jerseys, hoodies, and other branded esports apparel. Use the same tool whether you’re pricing a tournament jersey deal or a year-round merch partnership.