Media Value Calculator
FAQ
-
How does your Media Value calculation methodology work?
We use the CPM (Cost Per Mille) model to estimate the advertising equivalent of your event. Our algorithm analyzes viewership metrics and compares them against industry-standard advertising rates specific to your audience's region and language.
-
What is the standard used for the cost calculation?
The resulting figure reflects the cost of a banner occupying 1% of the screen for 100% of the broadcast time. This approach allows us to filter out inflated metrics and demonstrate a realistic baseline cost for tangible brand exposure.
-
What is Media Value in esports?
Media Value (often referred to as Media Equivalence Value) creates a monetary comparison for your sponsorship exposure. It estimates how much it would cost to purchase the same amount of brand visibility through traditional advertising channels, based on total viewership and broadcast duration.
-
How is Media Value calculated?
We calculate Media Value by analyzing metrics such as Hours Watched, Average Viewers, and Airtime. We then apply industry-standard CPM (Cost Per Mille) rates relevant to the broadcast's specific languages and regions. Our formula assumes a standard branding visibility equivalent to a 1% screen banner displayed for the entire duration of the stream.
-
Why should tournament organizers calculate Media Value?
It helps establish the tournament's market position and creates a starting point for negotiations. You can also compare the performance of different events or past seasons to understand how changes in viewership and airtime impact value for sponsors.
-
How is this calculator useful for brands and investors?
It allows for a quick assessment of the scale of a sponsorship opportunity before entering deep negotiations. Investors can run different scenarios and compare tournaments to identify the most valuable placement options based on standard CPM models.
-
What is the difference between Media Value and Sponsorship ROI?
Media Value estimates the gross potential cost of the exposure generated. Sponsorship ROI (Return on Investment) takes it a step further by comparing this value against the actual amount paid for the sponsorship to determine if the partnership was profitable.
-
Does this calculator support multi-language broadcasts?
Currently, this calculator utilizes English-language CPM rates to provide a standardized baseline estimate. However, advertising rates vary significantly by region. For a comprehensive valuation that includes weighted averages for specific languages and regions (which impacts the final Media Value), please contact our team for a professional assessment.