Mobile esports

Mobile Legends: Bang Bang and LoL: Wild Rift enter Brazilian region

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Mobile Legends: Bang Bang and LoL: Wild Rift enter Brazilian region

Mobile gaming has shown tremendous growth in 2020. Mobile tournaments even took the second and third spots in the ranking of last year’s most popular events. Moonton Games, the developers behind Mobile Legends: Bang Bang, recently announced the expansion of the game's official esports scene.

This discipline has a professional league in Southeast Asia where top teams are competing against each other. In addition to the spectacularity of the matches themselves, MPL’s viewership statistics is surprising as well, and each region tends to set records from season to season.

MPL viewership statistics

Looking back at the success of the regions, the company decided to expand the game's esports scene along with its own influence. Therefore, soon we will see the debut of MPL in Brazil! Six teams will participate in the first season with a prize pool of $30K. The first match will begin on August 14th and, in addition to the usual platforms, the broadcasts will be available on TikTok.

Additionally, MPL Brazil will be an opportunity for regional teams to enter larger tournaments – such as the Invitational or the upcoming M3 World Championship.

Moonton Games weren't alone in recognizing the potential in Brazil. Riot Games also decided to expand the influence of League of Legends: Wild Rift in the region and announced the launch of a whole cycle of events for the game.

The starting point will be the Wild Tour with a prize fund of $50K. The tour will begin in August, and the final may be offline, as it depends on the situation with the coronavirus in the country. The Wild Rift Season Start will be preceded by the Wild Rift Season Start, a two-day “introductory” tournament with an $11K prize pool for the sake of warming up the audience. Four teams will clash in this tournament, and the broadcast will be held exclusively on the NimoTV platform.

Why Brazil?

Let's identify the reasons for such a high level of interest in the Brazilian region.

1. The audience is already familiar with mobile gaming. Brazilians are already accustomed to watching mobile battle royale competitions in the form of Free Fire, the second most popular mobile game in 2020.

Top mobile games in 2020

The amount of the involved audience also plays a role, which is supported by the following example: on the last major Free Fire event (Free Fire World Series 2021 Singapore, which took place in May 2021) the Peak Viewers of the Portuguese language reached 1M! Even the finals of major esports events in classic disciplines do not gather so many viewers.

Also, you can see the strong impact of the community streamers on recognizability. LOUD is one of the most popular Brazilian organizations and is mostly recognized through the Free Fire game (with LOUD Free Fire YouTube channel currently having a total of 2.49M subscribers).

2. Nobody occupies the mobile MOBA genre in Brazil. Looking at the two most popular mobile MOBAs of 2020, we see that ML:BB focuses more on Southeast Asia (Indonesia, Philippines, Singapore, Myanmar, Malaysia), while Arena of Valor is most popular in Vietnam. At the same time, Brazil has an abundance of esports tournaments dedicated to battle royale games, but there are still no major titles belonging to the MOBA genre.

When considering the overall popularity of MOBA as a genre, it turns out many in the region are watching CBLOL, the regional League of Legends league. For example, CBLOL 2021 Split 1 gathered 416K Peak Viewers, which is a very good result for a regional league. At the same time, the region lacked a mobile counterpart for LoL until recently, which made Brazil a good option for expanding the influence of ML:BB and Wild Rift. Let's see whether the title will manage to gain a foothold there and whether the audience will like it better.

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