EMEA Regional Leagues: Viewership trends this hot summer

EMEA Regional Leagues: Viewership trends this hot summer

Sep 25, 2025 5 min read

The EMEA Masters Summer 2025 is in full swing, bringing Europe’s top Tier-2 League of Legends teams to the heart of Paris. From September 23 to November 2, 44 squads from national leagues across the continent have been battling it out for glory, viewership, and coveted spots at the international stage.

While the competition on the Rift is fierce, the real story this season has been the dramatic shifts in audience trends — from record-breaking highs to surprising dips — painting a vivid picture of how dynamic the Tier-2 scene has become. 

This summer, several national leagues introduced an extra stage. In addition to the regular season, they added Finals, where EMEA Masters slots were decided. For this article, we combined data from all stages in leagues that adopted the new format. On the charts, those leagues are highlighted with a special marker.

The LFL remains the most-watched EMEA Masters league, while the NLC is losing ground

The LFLNLC, and TCL remain the top three EMEA Masters leagues by hours watched. Over the summer, the French and Turkish leagues held steady, posting nearly identical numbers to the spring splits. The NLC, however, proved far less stable. The clear leader in spring 2025 viewership, the NLC league saw its hours watched plunge by nearly 2.5x in summer — a dramatic drop unmatched by any other league in the top three.

Why are the leagues moving in such different directions? The truth is that almost the entire Tier-2 League of Legends scene is struggling right now. While the LFL and TCL have also seen a gradual decline in 2025, their drop has been far less dramatic than what we’ve seen with the NLC.

Early in the year, the NLC was riding high on the success of Los Ratones and the popularity of Caedrel’s community casts. During the winter, the league posted record-breaking numbers, even rivaling franchised leagues. But by spring — and especially summer — the hype had all but faded.

Today, NLC viewership still revolves almost entirely around Los Ratones. The team plays relatively few matches, yet it generates twice the watch hours and three times the average viewership of any other NLC squad. The issue is that Los Ratones so heavily outclass their competition that watching their matches just isn’t as exciting as it once was.

The new stages in Superliga and Prime League yielded opposite outcomes

As noted earlier, several leagues added Finals stages to their summer seasons to determine EMEA Masters spots. This included Spain’s LVP Superliga and Germany’s Prime League

The Superliga maintained its spring format — Group stage, Swiss stage, and Playoff bracket — so adding a Finals stage simply boosted its watch hours. Essentially, the Spanish league just became slightly longer over the summer, which raised its numbers.

The Prime League, however, faced a different story. While it also introduced a Finals stage, the league switched to a shortened version of the Swiss system for the summer. This drastically cut down broadcast time, and even with the new Finals stage, total hours watched fell by half compared to spring. Such major format changes hurt the Prime League’s viewership. By the end of summer, it had dropped out of the top five EMEA Masters leagues for hours watched.

Neighboring the Superliga and Prime League is Rift Legends. Unlike the other leagues, it kept its format and structure intact, and its hours watched actually saw a slight increase compared to spring.

A sharp drop in peak online viewers for EMEA Masters national leagues

This summer, nearly all EMEA Masters national leagues experienced drops in peak online viewership. The NLC fell by 43%, TCL’s peak viewers dropped by 47.7%, and the LFL declined by 32.4%. These decreases were largely tied to lower viewership on streams hosted by key community casters — Marc Robert ‘’Caedrel’’ Lamont, Kamel ‘’Kameto’’ Kebir, and Ahmet ‘’Jahrein’’ Sonuç. The reasons for this could be numerous: lower streamer engagement, seasonal dips in activity, audience shifts toward other types of content, and more.

The Spanish Superliga was the only top league to see an increase in peak online viewership this summer, with a 48% rise. Interestingly, peak numbers during the regular season were twice as high as during the Finals. This was largely because the Finals matches didn’t hold much weight — the four best teams of the season were simply competing for the four EMEA Masters Summer 2025 spots.

The EMEA Masters Summer 2025 runs from September 23 to November 2 in Paris, with the final stage taking place at Paris Expo Porte de Versailles. A total of 44 teams from across Europe’s national leagues will compete. You can track the tournament’s progress and viewership stats on the Esports Charts report page.

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Murko
Author / [email protected] Dmytro Murko

I never got my acceptance letter from Hogwarts so I’m leaving the Shire and becoming a Jedi in esports

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