Record channel count and TikTok impact — first day stats from EWC x MLBB Women's Invitational 2024

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Saudi Arabia is steadily emerging as a hub for global esports, hosting both male and female competitions. Currently, the EWC x MLBB Women’s Invitational 2024 is taking place in Riyadh, featuring the largest prize pool in the history of women's Mobile Legends: Bang Bang championships. The viewership statistics from the first day suggest that the Women’s Invitational 2024 could become the most popular tournament in the series, significantly boosted by extensive community casting and TikTok broadcasts.

The international MLBB Women's Invitational series was established in 2022. The first tournament was held online, and the following year Indonesia hosted the championship. This year, the Women's Invitational has become part of the Esports World Cup series and is being held outside Southeast Asia for the first time, in Saudi Arabia. A notable feature of this event is the collaboration between Western clubs and Asian teams, resulting in women's MLBB teams being formed by organizations such as Team Vitality, Gaimin Gladiators, Cloud9, and others. 

It is still too early to draw any conclusions about MLBB Women’s Invitational 2024, but the first day showed impressive viewership statistics, with broadcasts generating over 648,200 Hours Watched and 113,700 Peak Viewers.

The MLBB Women’s Invitational 2024 is significantly ahead compared to the previous edition. For instance, the number of Average Viewers per broadcast has more than tripled compared to last year’s tournament, increasing from 20,300 to 70,100. Additionally, peak viewership has surged from 42,700 to 113,700 viewers.

Matches from the first day of the MLBB Women’s Invitational 2024 were covered by over 180 unique channels on platforms like Twitch, YouTube, TikTok, and others. In contrast, last year’s MLBB Women's Invitational 2023 saw just over 40 channels covering the event across all days.

TikTok has made a substantial contribution to the viewership of the Women’s Invitational 2024. This platform now leads in audience reach for the tournament, surpassing even YouTube. Compared to last year, the number of broadcast languages has nearly tripled, with new additions like Arabic and Portuguese, which together accounted for about 10% of the total watch hours on the first day of the tournament. The share of the Malaysian language has also grown significantly, now representing just over 20% of the total watch hours.

MLBB Women’s Invitational Tournaments comparison

Given the momentum and metrics from the first day, the MLBB Women’s Invitational 2024 has the potential to become the most popular tournament in the series. Currently, the leading tournament is the inaugural MLBB Women’s Invitational held in 2022, which amassed over 2.1 million HW and 392,400 PV.

Most popular female tournaments in Esports

Mobile Legends: Bang Bang, along with Valorant and CS:GO, is one of the three titles where the systematic development of the women's esports scene can be observed. Currently, the tournament for this mobile title by Moonton holds the top spot for peak viewership among all women's esports tournaments. Notably, the 32nd SEA Games - Women's Tournament reached 1.36 million Peak Viewers.