From publishers and tournament organizers to brands and agencies — who & how would benefit from Esports Charts dashboard statistics?

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Every day Esports Charts publishes statistics and analytical insights on esports viewership. The data available on the website (including the PRO subscription data) is only a small part of what our company collects and analyzes. In this article, we will give a detailed description of our dashboard, where various members of the esports industry can find relevant data, from organizers and teams to agencies and sponsors.

What is Esports Charts Dashboard?

The analytics panel (dashboard) is a private, self-contained part of the main Esports Charts website, where all the esports viewership data is compiled. Depending on needs, one can purchase access to both the small part of the analytics to extended data on tournaments and event series.

Earlier we covered the current pricing plans in detail, each of which will be useful to a certain type of a customer. You can find all the details here, and in this article we will consider the advantages of our dashboard analyzing individual championships and entire tournament series. We would also like to remind you that there are discounts for events of past years:

• 2021 events (-15%)
• 2020 events (-25%)
• 2019 events (-40%)
• 2018 events (-50%)
• 2016-2017 events (-75%)

Esports Charts does its best to assist develop the esports market by constantly providing up-to-date analytical data. The Esports Chart dashboard is one of the most powerful and trustful products to access and use the most relevant esports viewership statistics and analytics. We keep developing it every day and adding new tools and entities to grant the possibility to research the esports and streaming markets' popularity in one place.

— Sergii Rudenko, Head of Sales & Partnership

What are the benefits of the Esports Charts dashboard?

One of the sections of our dashboard is tournaments. Each event page provides the most detailed data on languages and streaming platforms, all tournament teams, as well as statistics on individual matches and tournament stages, up to the audience activity graph throughout the event. What would one need all these data for?

  You will find a detailed breakdown of statistics by language and broadcast platform in the dashboard  

Organizers can get detailed analytics on the entire event and answer key questions for themselves:

• Whether the timing of the broadcasts was optimal.

• What contribution teams have made to the viewership: in this way you can assess their popularity and draw conclusions about whether they should be invited to the event in the future.

• Whether the platforms and individual broadcast channels were chosen wisely.

• Whether it was worth organizing certain regional broadcasts.

• How much a particular channel contributed to the overall viewership of the event.

• Success of the event compared to its competitors.

• Whether it makes sense to organize a series of tournaments in the future.

Statistics on tournaments will also help to answer other questions. For example, the way the event audience changed over time, how strong the audience outflow was during the breaks between the games (and as a consequence, how to minimize such losses). In addition, the dynamics of the audience activity will allow you to track other, non-obvious factors, the drop/growth of the audience, which can be controlled: the production, the choice of the optimal time of the matches, etc.

  This is how the graph of viewers activity throughout the event looks like  

Viewership statistics of events are often necessary for the organizers as they report it to the sponsors. Our dashboard helps brands to answer key questions for themselves and exclude the possibility that their partner will "embellish" the data in some way:

• Was it the right decision to sponsor the event?

• How actively did viewers follow the event through its duration?

• How high was the viewership performance of the tournament compared to the competitors?

What should sponsors pay attention to in a long-term partnership with a tournament operator?

Sponsors, especially the largest and most high-profile ones, often have long-term contracts with tournament operators. This usually applies to partnerships within specific series that regularly host tournaments. All you have to do is look at our dashboard to avoid getting involved in a doubtful venture, and to answer all the key questions for yourself beforehand.

You can find overall series statistics in a separate section of our dashboard. Here you can assess the viewership dynamics of tournaments since the launch of the series, as well as data on popular streaming platforms. Moreover, we offer a summary of popular event languages to help you estimate the approximate geographical reach (for example,  broadcasts in Portuguese are overwhelmingly watched by viewers from Brazil).

  Esports series popilarity dynamics is displayed as a bar graph  

Likewise, the list of channels displays summary statistics for particular broadcasts: sponsors often integrate advertising of their products on the main channels only rather than on all of them. This section allows you to estimate the popularity and average attendance numbers of each channel separately.

Our team can also give you access to the competitor series upon your request, so you can assess the effectiveness of their approach to organizing events and broadcasts and compare their performance with the statistics of your series. We should remind you that Esports Charts collects data from events of various scales. For example, in the case of CS:GO, we analyze the statistics of top events like ESL Pro League and BLAST Premier, as well as smaller events like REPUBLEAGUE, FiReLEAGUE, Pinnacle Cup, and dozens of other series.

How to get the data from Esports Charts dashboard?

You can purchase statistics on specific tournaments from the main Esports Charts website on the individual tournament pages by clicking on the "Buy Full Statistics" button. You will be offered several tariff plans with a certain set of data, each of which is suitable for a certain type of a client (for example, Beginner and Expert are more suitable for teams and brands, and Enterprise — for large agencies and tournament organizers).

The cost of data for each tournament is individual. It depends on the set of metrics. The price for statistics can vary from several hundred to several thousand dollars. You can read more about pricing plans here. If you have not found a relevant set of metrics, please contact us: we will make you an individual offer.

In addition to the tournament dashboard, Esports Charts also has a separate analytics dashboard where we collect and analyze data on esports organizations and teams. We will tell you more about this product in our next article.