VCT 2024: Masters Madrid sets new Valorant esports viewership record
VCT 2024: Masters Madrid finished in Spain with the North American team Sentinels claiming the championship title over Gen.G in a thriller grand final. This match that ended with a score of 3:2 drew over 1.6 million Peak Viewers, setting a new viewership record for Valorant esports.
Masters Madrid exceeded the previous record set by Valorant Champions 2022 in terms of live viewer engagement. The former record was established during the decisive match of the 2022 season's final event: the triumph of LOUD attracted up to 1.505 million concurrent viewers.
Notably, VCT 2024: Masters Madrid achieved one of the highest results in the discipline in number of unique broadcast channels. Last year, Masters Tokyo and VALORANT Champions were broadcast on 200+ channels, whereas Masters Madrid saw coverage on 300+ channels.
One of the major contributing factors to new record was the involvement of community casters, including the likes of tarik, Kyedae. Several channels experienced significant growth in viewership compared to previous Valorant events.
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