Vietnamese audiences put Magic n Mayhem Tactician's Crown among Teamfight Tactics' most popular events
One of the main Teamfight Tactics global events was held from November 8 to 11 as an online affair. It ended as the game's second-most-popular event and as the number-one esports tournament overall by peak concurrent viewership when looking at entries involving professional players.
The Magic n Mayhem Tactician's Crown carried a prize pool of $470,000 and featured the world’s top 40 competitors. On the final day, Japan's title, representing ZETA DIVISION, claimed the Tactician’s Crown to take home $150,000 as the grand prize and solidify his legacy as the Magic n Mayhem Champion.
This Teamfight Tactics tournament recorded 169.3K Peak Viewers during Round 6 of the Grand Final, which was when the title clinched the crown. He was one of the two finalists to clinch two rounds, with the one being Midfeed, although the Vietnamese could only finish fourth on the final overall table.
This made it the second-most-popular TFT competition of all time, behind only the Twitch Rivals Teamfight Tactics Showdown, registering the game's highest PV nos in five years. This also means it is now the number one tournament in the game that involves only pro gamers, beating a global event from last year, the Runeterra Reforged Championship.
What helped was the changes made to this tournament, including the format. It saw the first two days dedicated to eliminations, with the lobbies getting shuffled after every two games. The resultant increase in the number of games played also helped it became just the fourth event in the discipline to cross the 1.5M Hours Watched mark.
The number of competitors also increased from 32 to 40 after the organizers received feedback that certain regions were being underrepresented at the Tactician’s Crown (TC). This also meant increasing the total prize pool from $456,000 to $470,000.
The Magic n Mayhem Tactician's Crown was also helped by a dedicated Vietnamese audience, who came together to record almost 70,000 PV. This was a jump of 192% from the Runeterra Reforged Championship as the number of participants from this country doubled to four thanks to the eight additional slots for sub-regions.
Vietnamese channels also topped the broadcasting tables, with the top two on the HW and PV tables coming from this Southeast Asian country. One of them was Em Chè, a current pro player who even participated in the APAC qualifiers for this event.
There were also rewards to be won by viewers via a prediction contest called Pick'Em. Winners could get their hands on various prizes, including icons, emotes, and eggs. There were also special skins for certain heroes like Orianna and Akali that were available for the top winners.
This didn't really affect the viewership dynamics so much that it was able to attract a large chunk of extra viewers. It did, however, keep audiences interested for longer so that they could get their hands on these rewards, helping continue the game's run of strong recent HW figures.
Overall, it was a pretty successful global competition for Teamfight Tactics, with the organizer's decision to listen to players and bring in sweeping changes helping it register some high viewership stats. It has also shone a renewed spotlight on Set 12 and reinforced the loyalty that fans have shown to the competitive segment of what has become a niche game.
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