Is it possible to integrate modern television into streaming? The creators of the VENN channel decided to try it. In our turn, we'll tell you how successful their initiatives were based on our statistics.
VENN or The Video Game Entertainment & News Network is a new American streaming network, the analog of TV channel for gamers, but in online.
It was created by former Vivendi Games executive, Ben Kusin, and Ariel Horn, ex-Global Head of Esports Content of Riot Games. Besides, Colan Neese, a former Twitch Audience Insight manager, also participated in the creation of the project.
It's great that the channel is created with an understanding of esports and the industry in general. Moreover, Venn presents itself as a project by gamers for gamers.
Venn Studio is based in California on Playa Vista Studio and is live 24/7. At the moment there are only six constant shows on air:
Guest House is a two-hour live show hosted by singer and gamer Chrissy Costanza.
VENN Arcade Live - in this section, the hosts and invited guests play different games and discuss pop-cultural trends.
Looking for Gains is a talk show mixed with physical exercises.
Grey Area is a talk show with Sasha Grey and John "Dumbfoundead" Park, where they discuss love and life issues. Judging by the views on YouTube, this section is the most popular among viewers.
The Download - daily news about games, pop culture, and tech industry.
The Sushi Dragon Show is an AR show with the famous streamer of the same name.
To cover more audience, Venn is available on Twitch, YouTube, Facebook, Twitter, and on Samsung TV Plus, Vizio, and Stirr platforms.
The Twitch broadcast of official Venn launch was on August 5 and collected almost 11K viewers at the peak.
To date, the most successful broadcast was on August 11, because of the new episodes of the shows. Apart from the "Just Chatting" category, streamers also tried the recent Twitch trend - Fall Guys. The peak of this broadcast reached the mark of 14,2K viewers.
After such a success, the statistics went down sharply, and the reason lies in the inconsistency of new releases. Viewers had to watch the replays of TV-shows for a few days. This has had a negative impact on the overall statistics for the last week.
For August 19-25, the number of Average Viewers was only 216. The Viewers Peak of this week is 5,3K viewers, and this result was achieved only because of the new episodes of The Download, Venn Arcade Live, and Grey Area. Therefore, it is worth changing the order of the new episodes to keep the audience on broadcasts.
The viewers' dynamics shows us that the audience influx occurs on the fragments with invited guests of the Guest House section with Chrissy Costanza. During the last shows, she was fighting in Path of Exile with rapper Lil Xan and pushed the Fall Guys crowd with streamer Overtflow.
In addition to the games mentioned above, streamers also played Fortnite, Minecraft, Overcooked, and even invited the Grandmaster Hikaru Nakamura to compete with him in chess.
Avid gamers can accept the general concept of the project, so we'll continue to follow the VENN development. All stats will be published on our social pages, so don't forget to subscribe.