56K+
Teams & Organizations
Every organization with sponsorship inventory. Filter by game, region, tier and audience size.
Prove What Your
Esports Sponsorship Delivers
Pick the tournaments and teams that reach your audience, then measure what every placement earned — in reach, airtime and USD media value. Independent data, not numbers from the teams you pay.
Pick the Right Events See how· Pick the Right Events Measure Logo Value See how· Measure Logo Value Shortlist Teams See how· Shortlist Teams Check Audience Fit See how· Check Audience Fit Prove Engagement See how· Prove Engagement Social Performance See how· Social Performance On-Air Mentions See how· On-Air Mentions
Trusted by leading brands in esports
Independent measurement · 13 streaming platforms · Data since 2016
Esports by the numbers
See the Whole Market Before You Pick a Partner
Esports Charts is an independent esports sponsorship measurement platform. It tracks 91K+ tournaments and 56K+ teams across 13 streaming platforms, so brands can compare audiences before signing and measure airtime, reach and USD media value after every event.
91K+
Tournaments & Events
From regional qualifiers to world championships with 1M+ peak viewers. Compare audiences before you commit.
13
Streaming Platforms Tracked
Twitch, YouTube, Kick and regional platforms — the total audience, not one channel.
161
Games Monitored
See which titles your target audience actually watches, by market and language.
Why brands struggle in esports
Three Questions Before Signing an Esports Sponsorship
Most brands don't fail in esports because of bad instincts. They fail because they skip the fundamentals before committing.
Big viewer numbers don't tell you whether an event, team or game reaches the people you sell to. Check markets, languages, platforms and viewing patterns before budget moves.
Your logo was on jerseys, stage banners and broadcast graphics. Exposure isn't a result until it's measured: how long it was on screen, how many people saw it, and what that airtime is worth next to your other media.
Esports should compete for budget on the same terms as any other channel. Independent audience data and USD media value give finance a business case it can check — and your team a clear call to renew, expand, renegotiate or walk away.
The sponsorship cycle
From Shortlist to Renewal on One Set of Numbers
Research partners before the deal, measure delivery during the season and bring proof to the renewal — without switching tools.
Events Dashboard
Pick Events That Reach Your Audience
Research any tournament before you sign: historical viewership, peak and average viewers, platform and language split, year-over-year growth. Once the deal is live, follow the event in real time and get a post-event performance summary.
- Compare 91K+ events by audience and reach before the deal
- Follow viewership live while the event runs
- Get a final report with exposure highlights
- Benchmark against events your competitors sponsor
Logo Recognition
Put a Dollar Value on Every Logo Placement
Every second your logo is on stream is detected and logged — jerseys, arena banners, broadcast overlays, camera-facing backdrops. Each placement gets airtime, impressions and a USD media value benchmarked against the CPM of an equivalent ad buy.
- Automated logo detection across tracked broadcasts
- Airtime by placement: jersey, banner, overlay
- Media value in USD, ready for the finance deck
- Contracted vs. actual exposure, side by side
- Exports for renewals, stakeholder reports and budget reviews
Teams List
Shortlist Teams on Data, Not Gut Feel
Compare 56K+ teams by average viewers, peak events, platform mix, audience languages and growth. Know which organization fits your brand before the first call.
- Filter by game, region, tier and audience size
- Compare organizations side by side before you negotiate
- See which platforms each team's audience prefers
- Separate rising teams from fading names
Language & Audience
Confirm Your Market Is Watching
See which languages carry the audience of any event or team, and on which platforms. Know whether your buyers watch in English, Spanish, Portuguese or Korean — on Twitch, YouTube or regional platforms.
- Viewership by language for every event and team
- Audience size by game for the titles on your list
- Language reach compared across sponsorship options
Chat Analysis
Prove Fans Noticed Your Brand
Count mentions of your brand, campaign hashtag or product in Twitch, YouTube and Kick chats, across official broadcasts and co-streams. Search every channel at once or one broadcast at a time — and show active engagement, not just passive viewing.
- Brand mentions across official broadcasts and co-streams
- Search any keyword, hashtag or phrase
- Filter by channel, date range or the whole tournament
- Show chat spikes during sponsored segments
Social Performance
See Your Partnership Beyond the Stream
Your partnership keeps working after the broadcast ends. Follow the social channels of the teams you sponsor — follower growth, post engagement and reach — alongside their stream audience, in the same account.
- Follower growth and reach of sponsored teams
- Engagement by content type and campaign period
- Social spikes lined up with stream viewership
- One report for stream and social results
Audio Recognition
Count Every Time a Caster Says Your Name
A caster naming your brand in a major broadcast is earned media. Audio Recognition finds brand mentions in live broadcasts and VODs, so the on-air coverage in your package gets a number too.
- Brand mentions detected in broadcast audio
- Timestamped log of every mention
- Broadcasts ranked by mention count
- Verbal media value added to your sponsorship report
Logo Recognition — deep dive
Your Logo Was On That Jersey. Here's What It Was Worth.
Logo Recognition gives you the exact numbers — minutes of airtime, impressions per placement and the USD media value of every second your brand was on screen.
That gives your team a defensible basis to evaluate, renew or renegotiate the sponsorship.
Ready to measure your esports investment?
See the Real Data for Your Shortlist
A demo isn't a sales pitch. In 30 minutes we show your target events, the real audience of your potential partners, and a Logo Recognition report for a brand like yours.
Sponsorship decisions take time — most of our brand clients evaluate for 3–12 months before signing. Start with the data, not the pitch deck.
Talk to Sales
Skip the queue — pick a 30-min slot and get a live walkthrough on your schedule.
Book a Demo
Respond in 24hLet's Walk Through the Data Together