Valorant Masters Toronto 2025 kicks off with 14% higher average viewership than Bangkok

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The long-anticipated mid-season event on Valorant’s competitive calendar is officially underway. Hosted in Toronto, Canada, the second Masters tournament of the season brings together 12 of the top teams from regional leagues, all competing for a shot at international glory. Four of these teams have earned direct playoff spots, while the rest are battling it out in the Swiss stage, where early numbers suggest viewer interest is already slightly higher than it was during the previous stop in Bangkok.

After day one of play, early favorites and underdogs for the Valorant Masters Toronto 2025 playoff race are already beginning to take shape. Gen.G Esports and Paper Rex delivered the most convincing performances, sweeping MIBR and Team Heretics while conceding just 6 and 10 rounds, respectively, across two games.

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Sentinels and Bilibili Gaming also secured wins in their opening matches, though not without resistance. The VCT 2025: Americas Stage 1 finalists held off Wolves in a fairly close contest, while Bilibili were pushed to three full games (including a tense overtime on the second) before eventually outlasting Team Liquid.

In terms of viewership, the opening match between Paper Rex and Heretics currently leads the pack, peaking at over 580,000 concurrent viewers, a 3% increase over the highest peak from the first two days of the previous Masters event. Sentinels’ debut also attracted strong interest, surpassing 500,000 live viewers, while the remaining two matches posted more modest numbers.

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Overall, the tournament’s first two days suggest a noticeable uptick in global audience interest. Peak numbers are up across major livestreaming platforms and key viewer demographics. Notably, peak viewership from Japan rose by 11%, despite Canada’s time zones being less favorable for that region compared to Thailand, which hosted the previous Masters event.

Brazilian viewership also saw a major spike, with the peak rising by more than 75%. This time around, local fans have a team to support, and it’s no surprise that many tuned in for MIBR’s opening match, especially to watch one of the region’s most popular players, Erick "aspas" Santos.

Initial stats for the Valorant Masters Toronto 2025 look promising, especially with strong viewership growth in regions like Japan and Southeast Asia, where numbers were expected to be lower. Much will depend on how the matches unfold and which teams qualify for the playoffs, but if the event stays on this trajectory, it could become one of the most popular VCT Masters tournaments in history.