How Esports Charts viewership analytics helps Heroic business grow

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The competition in CS:GO is intense and it is extremely difficult to become the best team in the game: regular training, preparation for opponents, constant flights — and without that you will never get to the top, and most importantly, you will never remain at the top. In the long run, the success of the team is assessed not only in the number of titles won, but also in the way the club builds its business for making decisions. The Esports Charts products help some organizations significantly with that.

One of the main products of our agency is the Teams' Dashboard, which is a convenient tool for esports organizations, agencies and sponsors to analyze the teams' audience performance at tournaments. It provides both basic and broadened viewership statistics. And while large multigaming companies (represented in many games) usually need detailed data on platforms and broadcast languages and other additional metrics, clients with more specific requests sometimes need a general data set — for example, Heroic.

Heroic was founded in 2016 in Denmark. Since 2021, the brand rights are owned by the Norwegian gaming investment company Omaken Sports, and since then the club has begun to rapidly develop and progress in different games, especially in CS:GO. Last year alone the team won several international tournaments and made it to the final of the Rio Major, so right now Heroic is ranked #1 team in the world according to the reputable website HLTV.org. And the success of Heroic in esports is not limited to that: a year before the team took second place at the PUBG World Championship, and also won one of the stages of the European Rainbow Six League.

At the moment, Heroic is focused on its development in three disciplines, so it requires only basic data from the Teams' Dashboard to analyze the esports audience. The statistics available to the club allows:

• To compare the popularity of teams across disciplines. Esports disciplines sometimes differ greatly by audience size — and Esports Charts data is helpful in both assessing the extent to which they differ. Basic statistics on matches and individual disciplines are extremely useful in this regard in various business processes: for example, in budget planning for the development of certain disciplines.
• To analyze match and tournament statistics. The data on viewership activity at tournaments or in individual matches also considerably facilitates some processes. For example, having this data in hand allows you to plan your team's schedule more effectively, which is especially important in CS:GO, where major tournaments take place almost every week. Moreover, the numbers clearly show in which games the club achieves the biggest audience reach — this information can be used in the media sphere, for example, to attract additional audiences to the most "hot" games.
• To assess the overall viewership dynamics of the club. One of the biggest advantages of a team dashboard is perhaps that it's easy to assess how the popularity of the club (and its individual teams) changes over time. How do wins and losses affect a team's audience? What is the effect of transfers? Is it worth prioritizing a certain game or is it better to focus on some other discipline? Our dashboard helps answer these and many other questions.

Having the audience numbers of your teams is the bare minimum that any esports organization, even the best in the world, needs. However, many clubs are also interested in more private numbers. For example, some need to know the performance of their streamers and other content creators, others need to compare the popularity of different disciplines, and others need to know the statistics of their main competitors. All of this is possible with our products, please contact us via [email protected] and our sales team will immediately answer your request.