Mongolian-language streams hit all-time viewership record during IEM Cologne 2025 Playoffs

Mongolian-language streams hit all-time viewership record during IEM Cologne 2025 Playoffs

Aug 01, 2025 1 min read

Update, August 4. Following a data review and metric clarification, the final peak for Mongolian-language broadcasts ended up falling short of 100,000 concurrent viewers. The article has been revised to reflect this.

There's a new milestone on the books: Mongolian-language broadcasts have reached a new peak concurrent viewership record. The record-setting moment came during the high-stakes match between The MongolZ and Natus Vincere, with a semifinal spot on the line at IEM Cologne 2025.

Mongolian-language broadcasts peaked during the first map of the semifinal, Inferno, which concluded after a tense series of overtimes ultimately won by NAVI. The Ukrainian squad went on to claim the second map, Ancient, securing a top 4 finish and leaving The MongolZ in 5th–6th place.

Top 5 Mongolian-language esports events by peak viewership

  1. IEM Cologne 2025 (99,424 Peak Viewers. New esports record!).

  2. BLAST.tv Austin Major 2025 (98,195 Peak Viewers).

  3. PGL Astana 2025 (75,685 Peak Viewers).

  4. IEM Melbourne 2025 (74,779 Peak Viewers).

  5. ESL Pro League Season 21 (71,838 Peak Viewers).

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